Tech Talk Radio Ep 15-2008 | Brett de Hoedt from Hootville talks eMail marketing, Bosses to read employee email, Victoria Police hit facebook wall, Telstra tells rural customers to use Vodaphone for broadband, Paypal changes means no more non paypal payment methods to be accepted. Lid talks to F-secure

Since the dawn of time, marketers have been looking for ways to communicate with consumers. Now, more than ever, the tools in the arsenal of the marketing company have become quite refined, and exceptionally sharp.

Never before have we seen the ability to send targeted communications to clients, customers, or potential customers like we do right now. Everyone is online; everyone has an email account, and consumers are certainly more comfortable buying goods, and paying for them, online.

If you’re not convinced, free-to-air television in this country is losing market share at the rate of 7% per year; iTunes is now globally the largest distributor of music, mobile devices are now more prolific than ever before, and the youth of today now spend more time texting and instant messaging each other than at any other point in time.

Add to this the rapid roll out, and take up, of mobile (wireless) broadband in this country, and you can now reach almost anyone, anywhere, in a matter of seconds cost effectively.

The sharpest tool in the marketing kit is email marketing – and I don’t mean spam. The Australian government is serious about minimizing spam, but email marketing, when done properly, and legally, results in not only instant reactions, but instant polling of recipients - and in most cases – in real time.

For example, every week, Tech Talk Radio sends out an email informing our listeners what’s on the show for that week. We have a section in our email called “The following links were of interest to us this week” primarily to inform listeners of newsworthy technological happenings, but to us, it’s a straw poll to give us an insight into what our listeners are interested in, so we can include the topic on the show, based on the number of clicks on any given topic.

So now, you’ve probably got a good idea about the power of email marketing. Melbourne Radio personality, Mayor of Hootville, and self professed luddite  Brett de Hoedt runs a leading PR company whose main role is to help Australia’s NGOs (Non Government Organisations) and NFPs (Not For Profit organisations) communicate. Brett will join us live in the studio to discuss the roles of email marketing, social networking, and blogging in the modern day world of the Internet and mobile communications.

So how secure are we online?

This week Lidija Davis files her first report from the RSA conference in San Francisco where she met up with Patrik Runald, Senior Security Specialist, F-Secure Security Labs.

Patrik details the current and common threats to all manner of devices from PC to Mac, mobiles and iPhones. 

F-Secure Internet Security provides a complete and easy-to-use protection against all Internet threats, whether they are known or previously unidentified.

 

Also on This Weeks Show

Adam Turner talks about the 3G iPhone or lack of it
Lidija visits the RSA conference in San Francisco
Microsoft says it made a fair offer to Yahoo
Symantec’s latest security report: web attacks getting much worse
Telstra expects broadband win
PayPal mandatory, says eBay Australia